1 Facebook fan = 20 additional visits to your website. ‘Can The Weeknd Turn Himself Into The Biggest Pop Star In The World?’. This leads me to my main point, would Abel have been as successful if it were not for these Free based techniques he has employed? Skill and superb artistry is surely enough to get you to the top or are true marketing geniuses needed……ĬARAMANICA, JON. Abel’s page sits at a cool 3,000,00 fans and each one, according to data analytics firm Hitwise, could lead to 20 additional visit to his merchandise website (Goad, 2011). On top of his free mixtapes, Abel has also indulged in other (relatively) free forms of media, his greatest being his Facebook Page. This concept of free shoved Abel into the limelight and effectively kick-started his career and drove him to (nearly) the top. Abel’s 3 mixtapes, a year later, were repackaged and titled “Trilogy” which was sold to the public via CD, LP & digital download and sold upwards of 500,000 units. Im actually begging you, please just release the Trilogy already. The concept of free has been around “probably since the beginning of business” says Z John Zhang, a reputable authored Wharton marketing professor, he goes on to explore the technique of giving free samples at a super market in the attempt to lure the customer in purchasing a whole box (Podcast, 2015).
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Quite the opposite – Abel was employing a technique that has been used for years, even for offline products. There would have been no Take Care without this album. The sound was so different and unique whenever ot came out and deserves 5 stars just off the impact he had on the sound change of music at the time. Collectively the 3 mixtapes racked up a total download count of in excess of 1,000,000 and passed on a total of zero revenue to Abel. Trilogy is a collection of 3 classic mixtapes that The Weeknd dropped before anyone knew what he looked like. Spin the clock back to 2011, months: March, August and December Abel dropped 3 FREE mixtapes online via a mixtape website () – a total of 27 tracks dropped in less than a year for free.
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How did he rise out the darkness, drop a couple of movie soundtrack tunes and all of a sudden, according to the NY Times, have the opportunity to “turn himself into the biggest pop star in the world?” (Caramanica, 2015) Has it clicked whom I’m talking about yet? That’s right – The Weeknd. Ever heard of the name “Abel Tesfaye”? Probably not, come to think of it prior to “Can’t Feel My Face” and “Earned It” most of the world would have no idea who Abel was.
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